Hello Melanie,
Not everyone is aware at how biased the financial press can be. When it comes to property for example, price drops are accompanied by headlines which encourage you to buy at what are now "bargain prices". (It was on the market last year at 500.000, now you can pick it up for only 410.000!!!) Your local estate agent couldn't have put it better... And when the prices are rising you should also buy because if you don't you will 'miss the boat'! Either way, NOW is the time to buy. People of course buy these papers when they are thinking of investing so should the papers start telling us to hold off, then we will not only put our investment projects on hold, but we will also stop buying that specialty press.
Exactly the same phenomenon shows up in the press specialized in the equity markets. I have yet to see a headline which advises people to hold on to their cash, and wait until the storm passes. Instead they headline, "Here is our exclusive list of stocks which will do well in the economic downturn." What they forget to mention is that when the market as a whole drops, very few individual stocks will be able to resist. At best they might drop a bit less than the market, which the press will then describe as "outperformance" or "did better than the market average last year".
In a downturn, may the buyer beware... And he should also know when to distance himself from what he reads.