I beg to differ.
The road to El Gouna is already over twenty years old and is really the highway to Hurghada.
It is not going to be "The Hollywood Boulevard" or "Sunset Strip" but a smaller version of Cairo - Heliopolis to Cairo Airport, built up with tenements.
For those who don't know the word, it means "large multiple-occupancy residential buildings" and these are being built in tourist locations to satisfy an Egyptian "council type" housing crisis.
i.e. house them, then let them feed from the tourists.
Just as "one swallow does not make a Spring", a swimming pool does not make a Hotel...... As these tenements are well away from decent beaches (which are usually man-made and Hotel kept) you cannot call this location a Resort either. Hotels have the Resort facilities so the prices you pay reflect the quality of the whole product and its location, not just your finished unit.
p.s. this location was first visited in 1986 with our professional diving-team of researchers. We see the changes.
Alan. Coralife-Style Consultants.