All,
I was in Marrakech last week looking at the market as a whole. I visited a number of sites mentioned on this thread and spoke to a number of local agents as well. Just so that you know my angle, I am an agent.
Marrakech is an interesting city - your choice of accomodation at the moment is either a large number of cheap 3* hotels in Guilez (the new town),expensive Riads in the Medina (old town) or very expensive 5* Resorts in the Palmeraie or Hivenage. So straight away it is obvious that there is a gap in the market, for something located fairly centrally and of a medium price range.
We have been selling Dreamworld's (developed by Jet Sakane) Oasis De Marrakech for a while and really were impressed with the investment potential of the city. The reason for my trip was to look for something else to offer clients, for we never like to look like we are purely promoting one resort - unless we have good reason to.
The resorts outside of Marrakech, Atlas Golf etc etc seem to be aimed at purely holiday makers - they are far enough outside of Marrakech to make you think you could be somewhere else and the people that eventually rent off you may never leave the resort. For me that relies on the holiday market too much and doesnt offer anything unique about the place. Its hot, luxurious and has a golf resort - but then so do a lot of places...
Les Jardins de Fadela, talked about in this forum does offer great incentives with the buy back, rental guarantee etc but again the location of it outside of Marrakech restricts its appeal. It price per square metre is €1783 which again seems a little expensive outside of the town.
El Oasis De Marrakech is located closer in, still you wouldnt walk to the Medina but I did it in a "Petit Taxi" in 6 minutes for 8MAD (50p).. We are selling it at €1550 per square metre and are also offering a rental guarantee of 10% per annum for 2,3,5 or 10 years. This is now underwritten by a large insurance company, the policy in the purchasers name.
This brings me to another point (and I apologise if this is getting long!) - rental. I spoke to a number of local agents, who have property on their books in all parts of Marrakech and they say that for a very well located, well furnished, exceptional quality apartment you may get 6-8% max rental return. The main market for renting is either directly through tour operators for package holidays or to the French. The main market for resale is to the French (a lot of retirees). To rent it out yourself could be tricky.
So anyway, I've come back from Marrakech with the view that we will continue to promote El Oasis De Marrakech but we will not be offering any other resorts at the moment, as they really dont offer what I and my clients are after (that is clear opportunity for high capital appreciation and high rental returns). We have formed a partnership with a local agent as a number of clients wish to get further involved with the city and delve into the "black money" resale market - something we will leave to people who have experience with this.
So, in summary, I really do believe Marrakech has great investment potential. There is a clear gap and demand for quality apartments which are close the the new and old town, which at the moment are in short supply. the Palmeraie and further out hosts a range of developments which I believe to be a little overpriced and over marketed. Good money is to be made in rennovating Riads however that is not for the faint hearted.
I will be continuing my search for more product in Marrakech to fit my requirements and we are in discussion with developers to see what they can come up with.
Paul Bartlett
EM Concepts