The buy-to-let market is changing. The days of sticking lettings postcards in newsagent windows are long gone. Today’s tech-savvy tenants want to check out your property and book a viewing at the push of a button.
In our highly digitised world, getting marketing right can make all the difference between success or failure as a buy-to-let investor.
Today too many in the sector treat marketing as an afterthought, because they believe that marketing a property is easy.
“Once you’ve purchased your property and worked out the financials, all that’s left is to take a few photos, cobble together some blurb and stick it on a listings site – simple, right?”
Not quite. At PlanetRent, we know not that whilst effective property marketing might seem simple, it can make or break a buy-to-let business. It all starts with engaging with your tenants to at least 2 months prior to the end of the tenancy – encouraging them to renew or get their decision early as possible. All of which is automated on PlanetRent.
Whether it’s procuring high-quality imagery, remembering to update your EPC or selecting the best advertising channel, or simply amount of time, money and hassle involved, marketing a property effectively catches a lot of first-time or DIY buy-to-let investors out, and can make getting their business off the ground hard work.
PlanetRent can help. We offer a whole range of marketing services as part of our FREE to use platform.
First, when landlords sign up to PlanetRent, our platform offers a free listing to your property through our lettings portal. Over 50% of each listing is made up of photos, 3D virtual tours and floorplans, enabling tenants to find properties quickly and with no hassle.
PlanetRent also stores your property’s marketing assets so during offers one-click sends floor plans to tenants to get them engaged. And, so that if you use PlanetRent for the whole lettings journey your properties will automatically get re-advertised if when PlantRent automatically enquires whether your tenants want to renew – they choose to vacate.
That’s not all. PlanetRent also gives landlords the ability to create an efficient but well-designed bespoke website for their property portfolio. There’s even a downloadable guide to get you started.
It costs just £10 per month to become a professional landlord with your own website – including an automatic feed to list your properties when your tenants respond to PlanetRent’s automatic chaser saying that they want to move out. Successful viewing? Simple – send tenants the URL to your website so they can enter their offer into your deals tracker.
But PlanetRent isn’t just for DIY landlords. Even property managers can use your PlanetRent portal to ensure consistency when marketing your property, while using the same automated systems to push available properties on to Zoopla and Rightmove. This gives your agent access to marketing, deals, compliance and more – thereby raising standards and giving you as a landlord the peace of mind you need.
What we have brought to you is the tools that Agents use, the same automated systems to push available properties on to PlanetRent, Facebook, your own landlord website if you want one, Zoopla and Rightmove.
When you add in PlanetRent’s data management, compliance and tenant relationship management tools, it really is a one-stop-shop for all your lettings, management, marketing and compliance needs.
If you would like to find out more about how PlanetRent can support you and automate parts of the lettings process, please visit our website www.planetrent.co.uk
You can read more about PlanetRent in The Times, Letting Agent Today, LandlordZone and Property Week.