In my personal opinion....
1. City
I have read that Sofia is the bees knees yet on the other hand have read that it is dirty.... Well, so be it. Sofia is the capital city and right now is low price for investment. You have to expect lower standards of infrastructure, dirt, parking on the pavements, etc..... which you would not have in another western European city, such as Paris or London or Berlin... but then you do not have such outlay to purchase.
The suburbs are pretty grim. No inward investment and filthy. However, if you are prepared to invest now and wait I believe you will have a very good return. The capital city will see enormous inward investment.
Plovdiv is a lovely city but only in the old quarter and near the river. Extreme temperatures are experienced in both summer and winter.
Varna is probably the most "western" European of any place in Bulgaria. We believe this will become the most upmarket of any Bulgarian city quickly, plus its surrounds.
Veliko Turnovo - much loved with expats due to its charming architecture in the old quartier and fortress ruins. Don't be fooled, this city has some incredible sewerage problems - they all need replacing. Also old houses built on the amazing hill side have foundation and other problems. Shabby chic!
2. Coast
There is so much written about this it is quite staggering, much of which is hype by the agents. No matter what is said and what you are offered, there is nothing which will sell for a high price other than a sea view. Buy carefully, buy front line and best location.
3. Ski
Well, all the silly press seem to be saying this is the place to go. We undertook a reader survey some 9 months ago and found that already people are moving from both coast and ski to rural.... Snow has been pretty poor over the last couple of years. Buy next to the gondola in any resort - nobody wants to walk kms to get the ski lift... and buy the very best. Nothing to do in the ski resorts except walking in summer months.
4. Rural
A dangerous buy if you want quick returns... however, mid to long term prospects to be made. Buy carefully, think about infrastructure, access, facilities, etc. Do not be fooled by bg or uk forums saying that an airport will arrive
5. Unique
This is where we believe the money will be made - from any nationality.
- Front line with the best views and best construction
- Rural - 200 or more year old properties built in the real traditional BG style: plenty of Russians, Brits, etc going for these, plus this market is supported by the local wealthy market: they are not building any more of these!
- Ski - next to the Gondola only
- City - best location, best construction, best infrastructure
............ there it is......... arguments and thoughts please